The Brand Engine
What buyers see and believe.
Everything downstream inherits from here. Whether you bring a full brand system or just the way you write, I take what exists, build what doesn't, and encode voice, positioning and identity as rules the system enforces on every draft. I define your ICP sharply enough that software can act on it. The other two engines never have to guess who you are or who you're for.
- Voice profileExtracted from 40+ posts and a 90-minute interview, re-versioned monthly.
- AI-tell gatesCode-level checks on every output. Nothing robotic ever ships.
- ICP + scoring rubricYour buyer defined in rings and scores, precise enough for software.
- Positioning canonThe argument you own, held in three messaging pillars.
- Identity + siteVisual system and conversion copy, set once and reused everywhere.
